Would people pay to see some people's exclusive tweets? Maybe.Īmong other possibilities, Twitter's also exploring a paid, ad-free option, like YouTube, as well as subscriptions for higher quality video, paying for verification (unlikely given its recent verification overhaul) and other potential profile customization options. Tipping or subscriptions also ties into the acquisition of Revue, and providing a clearer path to monetization for creators, from which Twitter could take a cut - though it's difficult to imagine what, exactly, users would be willing to pay for in addition to regular tweets. Elliott's contention at the time was that Dorsey was not the best person to lead Twitter due to his co-leadership of rising payments company Square and his poor track record on innovation, which was potentially holding Twitter back. It then launched an internal campaign to oust CEO Jack Dorsey. These new elements point to potential product advancements - but as we noted recently, they could also point to internal pressure, and Twitter's need to advance in line with rising expectation from investor groups.Įarly last year, investment firm Elliott Management Corp acquired more than $1 billion in Twitter shares in a move to gain more power on the Twitter board. Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams, improved audio discovery tools, and most recently, newsletter creation platform Revue. But they now appear to be gaining momentum once again - which could suggest that Twitter's Q4 numbers, due this week, are not going to show a significant increase in user growth. Which would you be willing to pay for? /w8vYumrpx3- Matt Navarra July 31, 2020Īs you can see here, among those potential options were 'undo send' (to recall tweets within 30 seconds) and custom color tools for profiles, so most of these ideas have been at least in discussion for some time. ? Here’s a list of features Twitter may be considering for its paid / subscription service
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